Love your website again

and thrive with a b.a.d.a.s.s.SM design

You *shudder* every time someone goes to your website. 

It’s unhelpful, unproductive, unsuccessful, unreliable, unoriginal…unloved.

Whenever you visit your site, it gets excited, thinking that maybe…just maybe…today is the day that you’re going to make it a B.A.D.A.S.S.SM

But, no…you cringe away and it hugs itself, hoping next time will be its time.

…poor little website.

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"...brilliant, highly responsive, amazingly creative and innovative in (their) approach to design, functionality and brand."
Grace Churchill
"You ramp up our projects to what I could have never envisioned! ...you helped me build new strategies...you exceed the expectations..."
Lynn Hand
"...amazing web designer...smooth and easy. Thanks for creating my amazing new website! I absolutely love it!"
Leslie Quinsay

What is a b.a.d.a.s.s. website?

A B.A.D.A.S.S.SM website isn’t just a pretty website where you can send your friends, but rather, it’s a highly tuned space that focuses on your target audience, how you solve their problem and what you want them to do to engage with you. 

To make you love your website, we start with Strategy 1st by analyzing data and focusing on developing powerful “touch-points” for your audience.

Design that forgets people, gets forgotten.

If your website isn’t helping you grow or make an impact, then it’s a waste of space, time and money – NOT very B.A.D.A.S.S.-y!

A B.A.D.A.S.S.SM website is easy for the user, deliberate in its design, and impactful to your organization…that happens to be “pretty” (cue the drool).

(click on each circle for details)
1
Benchmark
Goals to evaluate your impact.
2
Appeal
Know who exactly you target.
3
Destiny
The journey you'll take them on.
4
Articulate
Building a brand that relates.
5
Script
Copy that aligns with them.
6
Style
Design that brings it together.
Every project uses the B.A.D.A.S.S.SM Framework from start to finish.

Unleash your impact

A B.A.D.A.S.S. design starts with a Strategy to engage your audience, build trust & move them to act.

Having a website just for the sake of saying you have one is a waste of time, energy, and money. A well-executed website design can change the game for you, help you make a bigger impact and, most importantly, engage your audience. All B.A.D.A.S.S. projects include:

Strategy 1st: The end is the beginning

Your B.A.D.A.S.S. web design project starts with knowing exactly where you are now and where you wanna go. Using that, we develop S.M.A.R.T. goals to track and measure success.

Original Design: The one and only!

The website crafted for you will be a blend of original creativity, relatable messaging and intuitive design. This builds the K.L.T. factor (Know, Like, Trust) between you and your audience.

Know Thy Competition: It's fierce

Your audience is either choosing you...or them! So it's critical to know what they're up to so you can compete. With our Micro-CR, we'll hunt out data that will help eliminate the other choices.

Impactful Messaging: Make them seen

A relatable and authentic brand voice is vital to making an impact with your target audience. 1st we need to know who they are then we need to speak to them. We want them to say, "They get me!"

Actionable Engagement: Lead them

We use action-driven copy, content and visuals that will engage your audience to take action on your website. You want them to click, connect and commit, we help you do that.

Crucial Data: We're nothing without it

We need to know who's coming, staying, clicking, what's attracting them, where are they from and more. Your website will be SEO friendly, keywords rich and your analytics will track what matters.

The Rules: Keepin' legit

In our world Google is the Queen of the land, so we strive to make her happy. We do this with responsive design, SSL certificates, and Privacy Policies that match our final web design.

Training: Vault access

Once we finish your web design, we give you access to our training vault where you'll find easy to follow videos, step-by-step how to's and more. We never leave you stranded.

Some wicked-good clients:

Learning Management System & Membership

Problem: Live educational events that the Family Education Centre (FEC) held were generating a very low turnout, their LMS wasn’t working, and their website had no brand voice. Their capacity was maxed out. Their website had multiple errors. They were frustrated with technology partners and were scared to trust anyone. 

Solution: Trust was built through open, honest discussions and by doing what we said we were going to do – every time. We moved them to be fully online with 20+ engaging online courses integrated into a learning management system with member levels, digital resources (podcast, tip-sheet downloads, and more), detailed reporting plus updated branding and messaging.

Outcome: The FEC made a 68% bigger impact with substantial gains in capacity and future scalability.

ONLINE KNOWLEDGE RESOURCES & CRITICAL FORMS​

Problem: Heart House Hospice (HHH) had online resources in too many places; it was confusing and hard to find the right tool. Paperwork was also being handled multiple times in an inefficient manner. They felt “messy” and overloaded. 

Solution: A new knowledge-sharing website was developed that allows users to easily find the right resources, quickly. Crucial intake forms with sensitive information were rebuilt digitally to create a secure and efficient process for the user to submit critical details and for the HHH team to access it in their system quickly.

Outcome: The team LOVE having their forms integrated perfectly with their process flow and the capacity it has given HHH to redirect them to other responsibilities. Users are finding what they need without confusion and are coming back again and again.

Oh, and...We love being "extra"!

The sky is the limit with B.A.D.A.S.S. design

We have no idea why being extra became such a bad thing, cause we’re all about it! We believe that every project is a precious shiny gem that need different treatments to make it radiate in all its glory. Here are some extras we totally dig:

Ready to make your website your most critical asset you own?

Even more cool projects!

Leslie Quinsay, Author

Designed logo, created book images that pop, developed and designed website, created email freebie, added event calendar, built MailChimp auto email campaign and more.

Heart House Hospice

Website design (over 45 pages), clean website structure, events calendar, event pages, ability to register and pay for events on site, large forms created, email list building CTA, and more.

Family Education Centre

Updated branding and messaging, website design, online donations, learning management system, podcast setup, members only access, 12 online course designs (and counting), weekly email, and more.

Crowd Velocity

Complete website design overhaul, updated branding and messaging, fixed tech issues, cleaned up back-end, added more creative flair to site.

Crypto Clothesline Podcast

Complete website design overhaul, fixed tech issues, connected podcast correctly, podcast slider.

Leaders Outloud

Website design, sales package, client coaching binder, email newsletter, blog.

Groundswell Urban Planners

Website design, portfolio with PDF downloads, animated graphic opener (logo), and additional mini-sites.

Grace Churchill

Website design, daily blog, weekly emails.

Bobbex Canada

Website design, ecommerce site (shopping cart), created both an English and fully translated French website, email setup, list builder.

Prospecting Biz

Website design, updated branding.

TK Olympic Taekwondo

Website design, registration online.

Peter Vukojevic

Website design, new branding/logo, copywriting, business cards, postcards, linked to real estate website (Realtor.ca), and more.

Ready to B.A.D.A.S.S. your website?

It’s the 2020’s and your website is dying to be a useful, impactful, and critical part of your team…isn’t it time?

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