If you’re trying to create a website or fix the one you already have, you’re not alone. In fact, over 200,000 websites are created every day around the world.
Well, some of them go places and some of them don’t.
Luckily, there’s a lot you can do to make sure yours does!
Here are some of BrashBerry’s pro tips on how to design a website for long-term success.
Table of Contents
How To Design A Website
There are plenty of options these days for building a website but you should first know why it’s so important.
Your website acts as the center of your entire digital marketing strategy and proper web design has massive effects on your SEO value, ad conversion rates, and user retention.
When you’re designing a website, it’s important to remember where most web users spend their time. It’s usually on sites like Facebook or YouTube, which have the resources to make their websites near perfect.
Because of this, users are used to a relatively high standard on their websites.
While you can’t compete with the giants of the industry, there are things you can do to optimize your website design.
However, it’s important to first recognize that web design is an ongoing process, not a one-and-done deal.
This means that once your site is launched, you should be checking your analytics tools and seeing where your website can improve and work to improve it.
We all have an idea of what a poorly designed website looks like. The good news is that with plenty of online options to choose from, creating a user-friendly website yourself has never been easier.
It’s still beneficial to learn a little beforehand, like taking a course on technical SEO, WordPress web development, or a similar subject.
However, with a little diligence, research, and time, you can create a user-friendly website on your own for relatively cheap.
Professional Web Design
The truth is, many of us don’t have the time or the skills to perform all of the tasks needed to maintain a website on our own, let alone build one!
No matter how advanced these online tools get, there really is no substitute for a professional web developer when it comes to creating a responsive website design.
The right professional will be able to assess your company and its goals and work with you to achieve the best outcome in the shortest amount of time.
8 Next-Level Web Design Ideas
1. Keep It Uniform
The first piece of advice is to stay on-brand with your entire marketing strategy. This includes your email campaigns, social media, and your website.
If all of those and more reflect the same tone of voice, aesthetic, fonts, and more, then you will develop a brand identity.
Brand recognition is great for bringing in new customers as well as retaining them.
There is no better place to showcase this brand than on your website.
Let’s use an example — Imagine a nearly blank white website with a text box in the middle and big letters above it with alternating colors of red, blue, yellow, and green.
What brand comes to mind?
Well, Google is an example of a company with a crystal clear brand identity, to the point where you don’t even have to see the website to know what we’re talking about.
Your brand can benefit from this as well, but you have to start as early as possible in order to solidify the image in the minds of your customers.
Keep pages across your website uniform and keep them relevant to your brand.
Apple uses slick grayscale colors because they are a tech company, just like a flower shop would use floral patterns.
Use this line of thinking during the design process.
2. Think Like a Customer
User experience is incredibly important to brand loyalty, SEO value, and more.
You want your navigation tools to be spot-on, your links to work, and your pages to load as quickly as possible.
Remember, the average user only waits 3 seconds for a page to load, so make sure that images are optimized and that there is no junk code on your pages (especially landing pages).
As you are designing the site, imagine yourself as a customer and how you would feel if you stumbled upon the site for the first time.
3. Mobile Comes First
Websites need to be designed to fit and load properly on smartphones and tablets. It’s an essential part of doing business and Google’s algorithm places a lot of value onto it, so make it a high priority.
4. Add a Blog
It doesn’t matter if you sell car parts or run a daycare, a blog is an excellent way to draw traffic to your site.
If you have 7 pages on your website, that’s 7 more opportunities for people to find you organically!
A blog also helps you post relevant information that your potential customers will be able to search.
Remember – people seek out information more than they do businesses.
Offer that information to them, draw them in, and then try to convert them into customers!
5. Use CTAs
Calls to action are a great way to draw users to navigate where you want them to go on your site.
At the end of a blog post or a description page, leave a call to action to prompt them to make the desired conversion.
For example — you run a dog grooming service and you write a blog post about proper dog grooming techniques. At the end of the article, you could add something like: “Stay up to date with our latest pet health news and check out our services to see what we can do for you!”
You would then hyperlink “our services” to your website’s services or pricing page. This will only help turn your readers into customers.
6. Optimize Your Landing Pages
Choose which pages will be used for your advertisements and remember that this is the first impression you will make on people who click on them!
This is the most important piece on your website when it comes to preventing money loss.
You will simply be throwing cash down the drain with your PPC ad efforts if you don’t have a successful landing page.
Keep it relevant, easy to navigate, and brief.
7. Link To Your Social Media
You’re using your website for all of your other digital marketing efforts, so why not your social media?
Add buttons on your website to your various social media accounts in order to prompt users to follow you.
You should also drop links within your social media bios to your website for a reciprocal strategy.
You can also share new blog content on different platforms as well. Just make sure you add your meta description!
8. Stay Up To Date
Again, websites are an ongoing process, not something you can just set and forget.
You should read up on your analytics tools and see what needs improvement, but you should also change your web design every once in a while.
Even though it feels like the internet has been around forever, the truth is that we’re still new to the digital age, so trends are changing and evolving all the time.
Companies can either adapt to these changes or fall behind, so it’s on YOU to make sure that you keep up with them.
Now that you know some great tips on how to design a website, there’s no time like the present to get started.
The sooner you launch it, the sooner you will see results!
Tell me in the comments which web design idea you’re going to use next!
If you are interested in working together to create the perfect website, check out our web design services!
And as always, stay up to date with the latest from BrashBerry by following us on social media!