Ready for impact?
When your audience needs your help, they go to your website.
We make sure it's ready.
Simple
Tactical
effective
Website project overwhelm is real
Trying to figure out how to tackle this beast of a thing
Not knowing where to start
Struggling to uncover the best way to engage your audience
You’ve been doing some serious research and have all the checklists and ideas, do’s, don’ts, must haves, never haves, the lingo, above-the-folds, landing pages, funnels, icons and social proofs and now your head is literally spinning!
And don’t even get us started on those “best practices.” Sigh
You want a website that excites your audience but is also effective
You want to be proud of it and yell it from the tippy-top rooftops
You want a space that inspires them to click and helps you make a bigger impact.
We feel you, it’s time to make that happen.
Year over year growth 62% increase
“You ramp up our projects to what I could have never envisioned! …you helped me build new strategies…you exceed the expectations…”
~Lynn Hand, Executive Director, FEC
we solve your problems
We’ve been doing this a long time (shout out to our founder, Amanda Ross, who built her first website in 2001 and started this company in 2013). If any of this sounds like you, we can help:
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1. Slow
1. IT TAKES AN ETERNITY TO LOAD.
Slow loading times don’t just irk users; they also sabotage your search engine rankings. Potential customers might give up on your site before it even graces their screens, resulting in missed opportunities.
How we solve this:Our team will rev up your website’s engine, slashing loading times to keep users engaged and search engines happy. Say goodbye to missed opportunities.
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2. Outdated
2. IT’S FULL OF OUTDATED CONTENT.
The content on your site is as outdated as last season’s fashion, making it a challenge for users to trust your brand and find the information they need.
How we solve this:We’ll revamp your content wardrobe, ensuring it’s as current and relevant as the latest trends, boosting user trust and satisfaction.
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3. Confusing
3. IT’S A NAVIGATIONAL NIGHTMARE.
Users find it so difficult to locate information on your site that they may just give up and seek solace elsewhere, causing unnecessary frustration and potential loss of business.
How we solve this:Our information architecture gurus will banish the labyrinth, creating a user-friendly navigation experience that keeps your audience coming back for more.
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4. D.I.Y.'d
4. YOU TRIED TO DO IT YOURSELVES.
You had faith in Joe from IT, with his vast networking know-how, to catapult your digital marketing into the modern era. Sadly, the results just aren’t materializing.
How we solve this:We’ll send in our digital marketing superheroes to save the day, transforming your online presence into a powerful, results-driven machine. Sorry, Joe.
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5 . Not Mobile
5. IT’S NOT MOBILE-FRIENDLY.
A sizeable chunk of your audience uses mobile devices to access your site, but it’s stuck in the past without a responsive or optimized design, causing annoyance and subpar user experiences.
How we solve this:We’ll work our mobile optimization wizardry, ensuring your website offers a smooth and seamless experience for every device-wielding visitor.
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6. Not SEO'd
6. YOUR SITE ISN’T SEO FRIENDLY.
Without adhering to SEO best practices, your site is playing a losing game of hide-and-seek with potential customers and supporters on search engines like Google.
How we solve this:We’ll transform your site into an SEO powerhouse, ensuring it leaps out of its hide-and-seek rut and into the welcoming arms of search engine results.
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7. No Analytics
7. YOUR WEBSITE LACKS ANALYTICS.
You’re flying blind without any means to measure your site’s performance or visitor behaviour, making it tricky to make informed decisions about updates, improvements, or marketing strategies.
How we solve this:We’ll equip your site with the tools to track performance and visitor behaviour, empowering you to make data-driven decisions and fine-tune your strategies.
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8. Not Accessible
8. IT ISN’T ACCESSIBLE TO ALL USERS.
By not designing your site with accessibility in mind, you’re unintentionally excluding users with disabilities and potentially flouting accessibility laws and regulations.
How we solve this:Our team will ensure your site is accessible to all, breaking down digital barriers for users with disabilities and keeping you on the right side of accessibility laws.
How we solve this:1. IT TAKES AN ETERNITY TO LOAD.
Slow loading times don’t just irk users; they also sabotage your search engine rankings. Potential customers might give up on your site before it even graces their screens, resulting in missed opportunities.
How we solve this:
Our team will rev up your website’s engine, slashing loading times to keep users engaged and search engines happy. Say goodbye to missed opportunities.
2. IT’S FULL OF OUTDATED CONTENT.
The content on your site is as outdated as last season’s fashion, making it a challenge for users to trust your brand and find the information they need.
How we solve this:
We’ll revamp your content wardrobe, ensuring it’s as current and relevant as the latest trends, boosting user trust and satisfaction.
3. IT’S A NAVIGATIONAL NIGHTMARE.
Users find it so difficult to locate information on your site that they may just give up and seek solace elsewhere, causing unnecessary frustration and potential loss of business.
How we solve this:
Our information architecture gurus will banish the labyrinth, creating a user-friendly navigation experience that keeps your audience coming back for more.
4. YOU TRIED TO DO IT YOURSELVES.
You had faith in Joe from IT, with his vast networking know-how, to catapult your digital marketing into the modern era. Sadly, the results just aren’t materializing.
How we solve this:
We’ll send in our digital marketing superheroes to save the day, transforming your online presence into a powerful, results-driven machine. Sorry, Joe.
5. IT’S NOT MOBILE-FRIENDLY.
A sizeable chunk of your audience uses mobile devices to access your site, but it’s stuck in the past without a responsive or optimized design, causing annoyance and subpar user experiences.
How we solve this:
We’ll work our mobile optimization wizardry, ensuring your website offers a smooth and seamless experience for every device-wielding visitor.
6. YOUR SITE ISN’T SEO FRIENDLY.
Without adhering to SEO best practices, your site is playing a losing game of hide-and-seek with potential customers and supporters on search engines like Google.
How we solve this:
We’ll transform your site into an SEO powerhouse, ensuring it leaps out of its hide-and-seek rut and into the welcoming arms of search engine results.
7. YOUR WEBSITE LACKS ANALYTICS.
You’re flying blind without any means to measure your site’s performance or visitor behaviour, making it tricky to make informed decisions about updates, improvements, or marketing strategies.
How we solve this:
We’ll equip your site with the tools to track performance and visitor behaviour, empowering you to make data-driven decisions and fine-tune your strategies.
8. IT ISN’T ACCESSIBLE TO ALL USERS.
By not designing your site with accessibility in mind, you’re unintentionally excluding users with disabilities and potentially flouting accessibility laws and regulations.
How we solve this:
Our team will ensure your site is accessible to all, breaking down digital barriers for users with disabilities and keeping you on the right side of accessibility laws.
It's time to claim your rightful place in the digital world – with a web agency that truly knows the difference.
I don't even know what to say... I'm crying right now!
“…brilliant, highly responsive, amazingly creative and innovative in (their) approach to design, functionality and brand.”
~Grace Churchill, Founder, LeadersOutloud
Here's how it works...
Our process, honed since 2013, eliminates those worries by ensuring we “get” you before we create.
We gather information to fully comprehend your needs—not just a surface-level understanding, but a holistic view of your goals, audience, brand, and the impact you want to make.
Why does it matter?
Because without knowing where you want to go, who you serve, and why, we can’t create a space that speaks to them and helps you achieve your vision.
"Design that forgets people, gets forgotten."
Amanda Ross
Founder
Sure, we could whip up a pretty website that you feel somewhat content with, but we want to BLOW YOUR FREAKING SOCKS OFF!
We want to create a space that embodies you and speaks to your audience, compelling them to take action. We weave visuals and stories to help you make the impact you’re striving for.
But first things first—before we start designing, we research, gather, plan, strategize, understand, and devour your organization like a scrumptious breakfast. Only then can we move forward and create something that TRULY works.
Our 6-step process takes 8-24 weeks, depending on your project size:
CONSULTATION, DISCOVERY & PLANNING
In a single meeting, we'll discuss your goals, assess if we're the right fit, and dive into your specific needs. Then we'll create a project timeline.
CUSTOM PROPOSAL & AGREEMENT
We'll develop a tailored web design proposal within 72-hrs (M-F). Upon signing the agreement, we'll schedule your project.
CONTENT STRATEGY & MESSAGING
We'll create a content and messaging plan to engage your audience, ensuring your website effectively conveys your brand's story.
PROJECT SETUP & WIREFRAMING
After setting up your project space with branding elements, we'll design visual layouts for all main pages and establish consistent branding.
DEVELOPMENT & QUALITY ASSURANCE
With a solid foundation in place, we'll bring your vision to life. And, we'll perform quality assurance to ensure a smooth user experience.
LAUNCH, TRAINING & SUPPORT
After launch your website on your domain we always provide 30 days of support for minor changes and adjustments as needed.
Love the look and feel. Love it!
“…amazing web designer…smooth and easy. Thanks for creating my amazing new website! I absolutely love it!”
~Leslie Quinsay, Author
Project scope
Our website design projects aren’t run of the mill. We look at all aspects of your organization goals, brand, and audience to create a space that “works” for you.
Here’s a few of the things we look at for all projects:
The end is the beginning
Your web design project starts with knowing exactly where you are now and where you wanna go. Using that, we develop S.M.A.R.T. goals to track and measure success.
Impactful Messaging: Make them seen
A relatable and authentic brand voice is vital to making an impact with your target audience. 1st we need to know who they are then we need to speak to them. We want them to say, "They get me!"
The one & only design!
The website crafted for you will be a blend of original creativity, relatable messaging and intuitive design. This builds the K.L.T. factor (Know, Like, Trust) between you and your audience.
Know Thy Competition: It's fierce
Your audience is either choosing you...or them! So it's critical to know what they're up to so you can compete. With our Micro-CR, we'll hunt out data that will help eliminate the other choices.
Actionable Engagement & SEO
We use SEO, action-driven copy, content and visuals that will engage your audience to take action on your website. You want them to click, connect and commit, we help you do that.
Crucial Data: We're nothing without it
We need to know who's coming, staying, clicking, what's attracting them, where are they from and more. Your website will be SEO friendly, keywords rich and your analytics will track what matters.
The Rules: Keepin' it legit
In the world of website design, Google is the Queen of the land, so we strive to make her happy. We do this by incorporating responsive design, SSL security certificates, and Privacy Policies for your site.
Training Vault access
Once we finish your web design, we empower you by giving you access to our training vault where you'll find easy to follow training videos, step-by-step how to's, best practices, and more. We never leave you stranded.
Some wicked-good clients:
Learning Management System & Membership
Problem: Live educational events that the Family Education Centre (FEC) held were generating a very low turnout, their LMS wasn’t working, and their website had no brand voice. Their capacity was maxed out. Their website had multiple errors. They were frustrated with technology partners and were scared to trust anyone.
Solution: Trust was built through open, honest discussions and by doing what we said we were going to do – every time. We moved them to be fully online with 20+ engaging online courses integrated into a learning management system with member levels, digital resources (podcast, tip-sheet downloads, and more), detailed reporting plus updated branding and messaging.
Outcome: The FEC made a 68% bigger impact with substantial gains in capacity and future scalability.
ONLINE KNOWLEDGE RESOURCES & CRITICAL FORMS
Problem: Heart House Hospice (HHH) had online resources in too many places; it was confusing and hard to find the right tool. Paperwork was also being handled multiple times in an inefficient manner. They felt “messy” and overloaded.
Solution: A new knowledge-sharing website was developed that allows users to easily find the right resources, quickly. Crucial intake forms with sensitive information were rebuilt digitally to create a secure and efficient process for the user to submit critical details and for the HHH team to access it in their system quickly.
Outcome: The team LOVE having their forms integrated perfectly with their process flow and the capacity it has given HHH to redirect them to other responsibilities. Users are finding what they need without confusion and are coming back again and again.
Oh...We love being "extra"!
The sky is the limit
We have no idea why “being extra” became such a bad thing, cause we’re all about it! We believe that every project is a precious shiny gem that need different treatments to make it radiate in all its glory.
Here are some extras we can add to your project:
- Logo design
- Custom icons
- SEO copywriting
- Blog campaigns
- Creative email campaigns
- 3rd party integrations
- Chatbot
- LMS for online courses
- Membership & subscriptions
- Searchable content
- Booking appointments
- Events & ticketing
- Multi-language
- Forms
- Website Hosting
- Lead magnet creation
- Landing pages
- Funnels
- Social Media pixels
- Accessibility / AODA
- No worry insurance
Case Studies: Small but Mighty
Leslie Quinsay, Author
Designed logo, created book images that pop, developed and designed website, created email freebie, added event calendar, built MailChimp auto email campaign and more.
Heart House Hospice
Website design (over 45 pages), clean website structure, events calendar, event pages, ability to register and pay for events on site, large forms created, email list building CTA, and more.
Family Education Centre
Updated branding and messaging, website design, online donations, learning management system, podcast setup, members only access, 12 online course designs (and counting), weekly email, and more.
Crowd Velocity
Complete website design overhaul, updated branding and messaging, fixed tech issues, cleaned up back-end, added more creative flair to site.
Crypto Clothesline Podcast
Complete website design overhaul, fixed tech issues, connected podcast correctly, podcast slider.
Leaders Outloud
Website design, sales package, client coaching binder, email newsletter, blog.
Groundswell Urban Planners
Website design, portfolio with PDF downloads, animated graphic opener (logo), and additional mini-sites.
Grace Churchill
Website design, daily blog, weekly emails.
Bobbex Canada
Website design, ecommerce site (shopping cart), created both an English and fully translated French website, email setup, list builder.
Prospecting Biz
Website design, updated branding.
TK Olympic Taekwondo
Website design, registration online.
Peter Vukojevic
Website design, new branding/logo, copywriting, business cards, postcards, linked to real estate website (Realtor.ca), and more.
GET STARTED NOW!
We cater to a diverse clientele with tastes ranging from the minimalist to the extravagant. Whether you fancy a 3-page website or a 30-page digital space with a fully-equipped learning management system, we’ve got you covered.
So, whatever your web design project or budget, rest assured that our options are designed to satiate even the most eclectic digital cravings. After all, we’re in the business of making your online dreams come true – with a dash of wit and a pinch of panache, of course.
Ready to start?
Let’s craft your stand-out website today.
