When you hear MARKETING PLAN do you freak out? 😱
Cause it sounds so big, hard, confusing, a lot of work…?
Choose ➡️ simplicity
Try this 1-page Marketing Plan instead.
It only has 5 steps to it…
1️⃣ WHO IS YOUR TARGET AUDIENCE? 🎯
Spend some time really thinking about this…who do you LOVE working with? Why? How do they make you feel? Write down some key details about them and your feelings (we want to attract more of this).
2️⃣ WHAT PROBLEM DO YOU SOLVE? 🧮
How do you help your clients? What is the biggest problem you help them solve? If this is for a specific product or service, then how does it help them?
3️⃣ WHO WILL YOU REACH THEM? ☎️
Will you use social media organically, advertising, be a guest on podcasts, hold LIVE’s, call them (that was joke), etc. Get clear about how you will connect with them.
4️⃣ HOW WILL YOU CAPTURE LEADS & FOLLOW UP? 🪢
Now that you know HOW to connect, you need to figure out how you’ll capture their details. Are you driving them to a freebie? Low cost offer? Large offer? Webinar? Make sure it’s all connected to your email software.
5️⃣ HOW WILL YOU GIVE THEM A 1st CLASS EXPERIENCE? 👩✈️
This is a MASSIVELY competitive market. You need to stand out. Building an experience for them is the best way to do this. So, what will you do to make an impact with them that will engage them and keep them coming back for more?
🤔 If a 6️⃣ step was added – what do you think it should be❓