Today I’m gonna share with you why we want to name everything. And I’m talking everything here.

This really especially matters when you are productizing your services.

If you don’t know what that means, that basically means taking your services that you offer, all the service-based offers that you have that tend to be a little bit more custom, maybe higher priced, maybe time intense for you, and creating sort of like these smaller evergreen options that are more accessible for a wider audience.

Which then in turn actually brings you more higher priced one-to-one work because you’re building trust in with those people that you’re getting in quicker and easier.

Naming method number one: benefit driven.

This means that in the name you can actually see the benefit. What are you gonna actually accomplish by buying, getting, downloading this thing?

The name will tell you.

EXAMPLE: Master your money conversations

Naming method number two: deadline focused.

This is when we can see that there’s a time constraint within the product or the service or whatever it is.

EXAMPLE: Live by five

Naming method number three: frameworks.

This is using anything like framework, method, system, technique, formula. Any of those things are really great in names because when we hear that we immediately think, “this is a thing that I can do step-by-step.”

EXAMPLE: High ticket selling system

Naming method number four: turn of phrase.

This is one we kind of like we’re flipping the script a bit. We’re playing on the phrase.

EXAMPLE: Gram Slam

Naming method number FIVE: alliteration.

EXAMPLE: Clarity Cure

Naming method number Six: Poetry.

This is all about rhyming words. These roll off the tongue easily and are easy to remember.

EXAMPLE: Done in One

Naming method number seven: Acronym.

This is when a word is associated with the letters of the name.

EXAMPLE: F.I.N.I.S.H. Framework

Naming method number eight: Physical.

EXAMPLE: B-school

I’d love to know which one of these is your favourite – comment below!