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Niche down your target audience

“We target anyone who wants to buy from us”

…my head hurts

🤕

Listen.

If you don’t know EXACTLY who you target, then you can’t target them.

🎯 Walmart doesn’t target the whole world.

They target women who are 59.5 years old, white, married, and earn about $80,000 per year.

🎯 Netflix doesn’t target the whole world.

They target trendsetters who spend more on products of higher quality, are 18-39 years old, and earn over $100,000 per year.

🎯 Geico doesn’t target the whole world.

They target men and women who are 25-49 year olds with a witty sense of humour, and earn about $40,000 per year.

The more you narrow, the better you’ll do.

What do you think? Tell me in the comments and connect with me on LinkedIn.

~Amanda

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2 Responses

  1. Yes you are absolutely right If you don’t know EXACTLY who you target, then you can’t target them. Because if you target everyone, you’re actually targeting no one. You can’t be all things to all people.

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