Niche down your target audienceRead this post in 1 mins flat!

“We target anyone who wants to buy from us”

…my head hurts



If you don’t know EXACTLY who you target, then you can’t target them.

🎯 Walmart doesn’t target the whole world.

They target women who are 59.5 years old, white, married, and earn about $80,000 per year.

🎯 Netflix doesn’t target the whole world.

They target trendsetters who spend more on products of higher quality, are 18-39 years old, and earn over $100,000 per year.

🎯 Geico doesn’t target the whole world.

They target men and women who are 25-49 year olds with a witty sense of humour, and earn about $40,000 per year.

The more you narrow, the better you’ll do.

What do you think? Tell me in the comments and connect with me on LinkedIn.


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