“We target anyone who wants to buy from us”
…my head hurts
🤕
Listen.
If you don’t know EXACTLY who you target, then you can’t target them.
🎯 Walmart doesn’t target the whole world.
They target women who are 59.5 years old, white, married, and earn about $80,000 per year.
🎯 Netflix doesn’t target the whole world.
They target trendsetters who spend more on products of higher quality, are 18-39 years old, and earn over $100,000 per year.
🎯 Geico doesn’t target the whole world.
They target men and women who are 25-49 year olds with a witty sense of humour, and earn about $40,000 per year.
The more you narrow, the better you’ll do.
What do you think? Tell me in the comments and connect with me on LinkedIn.
~Amanda
