Making Impact easy

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Background

The 5 Obvious Signs That It’s Time For A Website Redesign

Key issues

The 5 Obvious Signs That It’s Time For A Website Redesign

Objectives

The 5 Obvious Signs That It’s Time For A Website Redesign

2018 Projects

The very first thing we did with the FEC was to launch a poster marketing campaign!

We created posters to go inside doctors offices, other community service areas as well as government offices. We decided on these locations because the target audience of the FEC, families and parents, would most likely see them.

We designed 6 poster options and narrowed it down to “the one” that we would use.

This became the baseline for some of our future projects.

Click on an image to enlarge

When we started working with the FEC, their website was not meeting their needs. It was clunky, not user-friendly and not up to the standards that they wanted to showcase to their Community.

The login process was messy and often ran into errors, there were too many clicks to arrive at the user’s goal (frustrating and confusing!), and buttons led back to the beginning instead of moving forward.

Our goal was to give the FEC a lovely, user-friendly, fast, efficient website and LMS (Learning Management System) that was easy for them to manage themselves. We wanted to empower them to take on the management of their site as well as make it engaging and user-friendly for the audience!

This project included the design and development of the front end visuals as well as new branding and a new tagline:

“Who do you want your child to be at 25?”

We also created a resource library with podcast, webinars, and PDF, as well as the set up for a full LMS system.

At the end of the project BrashBerry created a How-To video library to help them manage their site easily (we do this for all clients).

Reporting became so simple for the FEC after working with BrashBerry and they were able to determine that they had gone from reaching only 1,600 parents each year to over 6,000 after the website redesign!

The FEC gained the confidence to update and maintain their website internally.

Hover over the images below

BEFORE

BEFORE

We built a full LMS (learning management system) into the FEC website to house their online courses. The FEC can now create and share these courses with their audience! The LMS system includes progress tracking, membership abilities, Interactive elements as well as videos. The LMS now includes over 20 online courses!
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.