People buy drills cause they like making holes. 🧰
You know that’s wrong just like I do!
People don’t buy drills just to put a bunch of holes in their walls – that’s lunacy! 🤪
Can you even imagine the crazy you’d have to be to do that?
So, WHY do people buy drills❓
Because they want to showcase their beautiful family (pictures 🖼️ on the wall), watch the big game 🏈 with their friends (need to put up the bug screen tv), look good for a date (put up a mirror🪞near the door).
Why am I telling you this❓
Because I want you to look at your marketing and sales and check to see what you’re selling. 🛍️
You need to be selling HOW it will impact their life or work life, not the actual THING/SERVICE you sell.
🔥 People buy with emotion, so we need to make them FEEL the value of your solution. 🔥