What is a brand? MOGG Series

The Truth About Brands – What Are They Really?Read this post in 2 mins flat!

Why do you need to actually audit your brand?

You should do this multiple times a year, at least annually, okay.

At least you should be doing this annually, but you should be doing this probably quarterly just to check in, to make sure that you and your clients, your target audience are on the same page.

Did you know that clients make a decision about whether or not to trust your business when they visit your website in 50 milliseconds.

That’s 0.05 of a second or 1/20th of a second.

That is Faaaaaast.

That’s why it’s critical that you a) know who you really want to attract and b) you speak directly to them through your brand.

Evaluating your brand will help you find gaps so you can change course as needed.

We’re building a MMOG!! But not a Massive Multi-player Online Game, but rather a Massive Multimedia Online Guide.

Because we want to build something out that anyone, any business owner, any leader in sort of the marketing area can take and kind of dive into, and go step-by-step, and follow this through and really do a solid brand audit.

This is PART 1 of the MMOG Series and when we finish the whole thing we’ll link here too!

If you THINK your customers are xyz when they’re really abc – you will hit a wall and growth becomes an impossible mountain.

The better your brand is at connecting with your audience, the more you’ll grow.

So, what is a brand anyway?

Some will say it’s a logo – but it’s not.

Your brand is EVERYthing you do, say, create, record, share.

It’s in your processes, your colours, your messaging, your team, your emails, your social, etc.

Even if you THINK you’ve got it right, you’ll find that your audience may change and you’ll need to adjust to those changes.

What is a brand?

Your brand includes:

Branding & Messaging

  • Target audience
  • Voice
  • Logo
  • Fonts
  • Colours

Website

  • Visuals
  • Impact
  • Speed
  • Imagery
  • Ease

Social & Connecting

  • Emails
  • Posts
  • Imagery
  • Taglines
  • Consistency
  • Content
  • External marketing

Systems

  • Processes
  • Project Management
  • Leadership

What about you? What do you think is included in your brand? Comment below!

Share this post!

More Great stuff:

Leave a Reply

Your email address will not be published.

Learn how this Nonprofit made a whopping 68% bigger impact
(and you can too)

BrashBerry is a full service web design agency near Toronto, Canada. We believe websites should be more than just pretty spaces but rather the most critical asset in your business. 

If your website isn’t working for you, then you need one that does and we’re ready to help you T.H.R.I.V.E. today!

We believe that creativity works best with different perspectives from different people. That means our projects are worked on by brilliant people from all walks of life, love, and religion. It makes our company stronger and your project better.

© 2021 BrashBerry | Contact Us About Your Project Today and we’ll reply within 24-business hours (M-F 9-5pm EST, excluding holidays). Privacy Policy