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What is a brand? MOGG Series

The Truth About Brands – What Are They Really?

Why do you need to actually audit your brand?

You should do this multiple times a year, at least annually, okay.

At least you should be doing this annually, but you should be doing this probably quarterly just to check in, to make sure that you and your clients, your target audience are on the same page.

Did you know that clients make a decision about whether or not to trust your business when they visit your website in 50 milliseconds.

That’s 0.05 of a second or 1/20th of a second.

That is Faaaaaast.

That’s why it’s critical that you a) know who you really want to attract and b) you speak directly to them through your brand.

Evaluating your brand will help you find gaps so you can change course as needed.

We’re building a MMOG!! But not a Massive Multi-player Online Game, but rather a Massive Multimedia Online Guide.

Because we want to build something out that anyone, any business owner, any leader in sort of the marketing area can take and kind of dive into, and go step-by-step, and follow this through and really do a solid brand audit.

This is PART 1 of the MMOG Series and when we finish the whole thing we’ll link here too!

If you THINK your customers are xyz when they’re really abc – you will hit a wall and growth becomes an impossible mountain.

The better your brand is at connecting with your audience, the more you’ll grow.

So, what is a brand anyway?

Some will say it’s a logo – but it’s not.

Your brand is EVERYthing you do, say, create, record, share.

It’s in your processes, your colours, your messaging, your team, your emails, your social, etc.

Even if you THINK you’ve got it right, you’ll find that your audience may change and you’ll need to adjust to those changes.

What is a brand?

Your brand includes:

Branding & Messaging

  • Target audience
  • Voice
  • Logo
  • Fonts
  • Colours


  • Visuals
  • Impact
  • Speed
  • Imagery
  • Ease

Social & Connecting

  • Emails
  • Posts
  • Imagery
  • Taglines
  • Consistency
  • Content
  • External marketing


  • Processes
  • Project Management
  • Leadership

What about you? What do you think is included in your brand? Comment below!

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