When someone doesn’t know you and they visit your website you need to add layers of trust signals into every page.
Trust Signals show the audience that you aren’t a fly-by-night business and that you can be trusted.
Some really easy trust signals to include on your website are:
- Testimonials from previous clients
- Social conversations; screenshots from emails or social posts
- Logos from past clients
- Logos from podcasts or news articles you’ve been part of
- Certification logos; security or programs